Rakhi which is short for Rakshah Bandan literally translates to the "tying of protection." Rakhi falls on August 11th 2022 and traditionally celebrated the bond between brother and sister. Sisters would tie a Rakhi onto their brothers arm on this day and brothers would in turn give a gift to their sisters as a thank you for their love and affection. While the festival is commonly celebrated today in this way, in the Ramayana Ramas Mother ties a Rakhi on her sons hand in order to offer him protection from evils on his journey in exile. Learn more about the history of Rakhi and the way it has evolved into the festival it is today in our Rakhi publication of Ombox this year!
We are still working on the products for this festival but as always, you can expect nuance and grace as we curate the content to draw from the history and traditions of the festival but also offer a modern take on how it can be celebrated and a part of our now every day.
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